UX Case Study: Online Communities for Flexitarians during Covid-19

Overview:

Problem Statement:

Solution:

The Design Approach

Key deliverables & methods used in the case study
Key deliverables & methods used in the case study

Empathize Phase

Source: Euromonitor International (2020), OnePoll (2020), and Meat Zero (2021)

Planning User Research Session

The deliverable of the user research session plan
Notecards during the interview sessions
User Interview Transcripts

Empathy Map

User #1 (Female) | Age 21 | Single | Fresh Graduated (Aviation), Linguist Freelance
User #2 (Male) | Age 33 | In A Relationship | Flight Attendant, Entrepreneur

Define Phase

The Insights

User Persona

User Persona of Pimpa M.

Ideate Phase

How Might I…?

Brainstorming

Brainstorming Map

Crazy 8s

Self-timing on Crazy 8s Workshop

User Journey Map

User Journey Map_Online Community

Prototype Phase

Clean Eating Recipes, Fitness, and Weightloss, Body Transformation Club, Workout Friends, Yoga With Adriene

Test Phase

User Testing Preparation

User Testing Summary

Results Summary

Learnings & Challenges? And what might I do if I had more time with more resources available?

Appendix

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Photographer | Dolphin Lover | Home Cook | UX Enthusiast — Kindly visit my art & connect to your artistic mind : ) ParinunPhotography.wixsite.com/92366

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