Role: Individual Researcher
Timeline: Approximately 3 to 4 weeks
Target Audience: Millennials & GenZ Flexitarians (Thailand-Based)
Deliverables: Empathy Map, User Persona, Brainstorming Map, Crazy 8s, and User Journey Map Overview: The popularity of the flexitarian & plant-based diet trend is rising globally among younger generations. As a Millennials myself, I was…